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What should pay attention to when choosing printing machines ?

Views: 0     Author: Site Editor     Publish Time: 2022-12-29      Origin: Site

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WLR - A 400 rotogravure printing machine is designed for the printing company whose core competitiveness is “value and price”. Therefore, in the production process of WLR - A 400 rotogravure printing machine, there are three characteristics that are particularly obvious:durable,stable, economical. Because of these three obvious characters , many users of the WLR - A 400 rotogravure printing machine have regard it as a great tool, and generally praise it as a "doer."


Printing enterprises in the choice of gravure printing machine need to understand their customers' order characteristics



There are 8 common characteristics of the printing enterprise with the “value and price ” as their core competitiveness according to the survey of Trend’s market department.
  • Their factories are generally middle of small-sized
  • Unlike printing companies with the value as their core competitiveness, they do not accumulate valuable customers by expanding the base of buyers.
  • Because of their service quality and price have certain advantages, so it’s easy to let the cooperated customers placing orders continuously
  • Because of the production capacity, they will replace some ”chicken rib” customers after get new valuable customers
  • Therefore, the number of customers served by these printing enterprise with the “value and price” as their competitiveness are relatively small
  • Because many long term cooperated customers will placing orders yearly, so printing enterprises generally execute planing production
  • In addition, the small size factory maybe serve two or three customers from the beginning to the end or even one customer duo to the production capacity
  • They and their customers all regard the relationship as “close cooperation” or ”strategic cooperatio
  • Therefore, when the customer's sales end begins to expand, the printing enterprise also grows, including improve production capacity or adding new production lines


Based on these characteristics, Way Trend’s engineer consider the functions required forWLR - A 400 rotogravure printing machine from 2 directions when design and R&D the WLR - A 400 rotogravure printing machine:

  • Meet customer needs of users

  • Meet internal needs of users


1)   Trend's engineers have given the WLR - A 400 rotogravure printing machine good producing characteristics in terms of meeting customer requirements. In a word: whether it is regular order, or temporary order (need the factory's cooperation), the factory can provide printing products to meet the quality requirements with a reasonable price at a specified time. Therefore:

  • WLR - A 400 rotogravure printing machine have excellent printing capability to meet customers' demand for quality printing products

  • WLR - A 400 rotogravure printing machine have the excellent character of economical to meet customer’s demand for reducing the purchase cost of printing material.

WLR - A 400 rotogravure printing machine can help the printing factory to improve their production capacity, in order to meet the emergency needs of customers


(2)    Trend's engineers give the WLR - A 400 rotogravure printing machine durable, economical characteristics in terms of satisfying customers' internal needs. To sum up, WLR - A 400 rotogravure printing machine can save users money in addition to the established cost of doing things for their customers. WLR - A 400 rotogravure printing machine can help users make money if they need to get rid old equipment and repurchase new equipment due to increased production capacity
  • WLR - A 400 rotogravure printing machine are extremely energy efficient
  • WLR - A 400 rotogravure printing machine are very economical in maintenance and repair
  • WLR - A 400 rotogravure printing machine are value-maintaining

After the efforts of Trend's r&d engineers and time precipitation, users can be surprised to find in Trend's after-sales database that the above beautiful characteristics ofWLR - A 400 rotogravure printing machine have been fully verified by the market, therefore, the first problem that users need to pay attention to when choosing a rotogravure printing machine is to find a suitable one according to the characteristics of their orders.


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